Digital Marketing

In the first module of our digital marketing course, you will learn how to create a website on WordPress. This module will cover the basics of web design, including designing layouts, colours, fonts, typography, etc. You’ll gain essential skills like designing and styling web pages with a great user experience. This course covers the functionality and mobile responsiveness, ensuring that the website’s performance will be effective and compatible for all the devices. With our guidance, you will learn how to design creative websites and make it mobile responsive and user friendly.

In the Search Engine Optimization module of our digital marketing course, we will focus on improving the visibility of website on search engines like Google, Bing, etc. This course helps to make your website SEO Friendly with – On-Page Optimization (to optimize web pages and content), Off page Optimization (creating backlinks and bring link juice from diverse referring domain) and technical Optimization (optimize your website by resolving technical errors, aims to improving the search ranking). Also, you will learn to analyze website performance and enhance your target audience organically. With our guidance, you will be able to make your website SEO friendly and improve your website’s visibility.

Google AdWords, also called pay-per-click (PPC) advertising, is the most influential part of marketing strategy for business’ growth to reach the potential customer. Google Ads is a paid advertisement on Google. In our course, you will understand the main abbreviations of digital advertising and how to create a campaign by choosing right keywords and set a specific budget for maximizing your Return on Investment. It will also cover the strategies for targeting the right audience and analysing the campaign performance. With our guidance, you will work on live projects and gain the skills to drive the targeted customers to your website and increase your sales through Google ads.

Social media marketing is the key component of digital marketing that focuses on the brand’s visibility, connects people through social media and boosts traffic. You will learn how to create effective social media strategies on platforms like Facebook, Instagram, LinkedIn, etc. You’ll learn how to create useful content to reach your targeted audience and manage social media accounts. Additionally, you will gain practical experience to run social media ads campaigns as per requirements, community management, social listening, and analysing your traffic through social media. With our guidance, you will understand the power of social media for brand visibility, increase engagement and achieve your marketing goals.

In the mobile marketing module of our digital marketing course, you’ll learn to create effective marketing strategies specially designed for mobile devices. With the changing user behavior in terms of devices they operate, it has become essential to optimize your website and ads for mobile users to reach your targeted audience. This module covers the various mobile marketing techniques, like app store optimization, SMS marketing, etc. You will learn how to analyze the traffic on mobile devices and track user behavior. With our guidance, you will gain practical experience and skills to create mobile marketing strategies to increase conversion rates and engagement.

In this module, you will understand about the most powerful tool of Digital Marketing, named Google Analytics, used for tracking the website performance and analysing the customer behaviour. This module covers the fundamentals of Google Analytics like- setting up an account, analyzing the data, etc. You will learn about the Google Analytics dashboard, including other features such as identifying the source of traffic, tracking conversions, finding the pages driving most traffic, etc. You will also learn how to analyse data, understand the user behaviours to plan your marketing strategy accordingly.

In the module of our digital marketing course, you will learn about Online Display Advertising, one of the important components, that promotes the products or services across websites, social media platforms, apps to get user engagement. You will learn about different formats of display ads including banners, videos, media and how to decide which one is the right format of ad campaign according to your requirement. Display ads are a proven source for maximizing engagement and conversion rate. You’ll develop analytical skills to study data in order to optimize campaigns and achieve the best ROI. With our guidance, you will gain practical experience in creating display ads or campaigns to drive traffic and boost your sales.

In this module, you will learn about Email Marketing, where businesses directly connect with users to build strong relationships and drive conversion. This module covers the basics of email marketing and explain its role in digital marketing. You will learn the key concepts, features, benefits, and how to create an effective email marketing campaign, and build high-quality email lists. You will understand the concept of automated tools of email campaigns and conduct the A/B Tests on different email elements to optimize the campaign for better performance. With our guidance, you will get opportunity to create email campaigns with effective marketing strategies and analyze the key metrics including conversion rates, click through rates to measure the performance of campaigns.

E-Commerce Marketing is an important component of online marketing which targets the potential online customers for driving traffic and to convert visitors into our customers. This module covers lessons like- the strategies of ecommerce marketing, creating e-commerce platforms, social media profiles for engaging your audience online. You will learn how to optimize your product listing by using effective SEO and SMO techniques. You can create ad campaign for your product to drive traffic and increase conversion rate. With our guidance, you will learn how to analyze data and track key performance indicators (KPI) to improve your marketing strategies and maximize ROI.

Lead Generation is the power of converting the potential customers into actual buyers of your products/ services. In this module, you will learn the concept of lead generation and how to create the effective strategies for reaching the target audience. You can generate leads by promoting your products or services on eBooks, running ad campaigns, webinars, free trials or offers, free sample of your products and discounts. This module also includes how to appeal your customers effectively by naturally implementing CTA (Call To Actions) for converting leads. You will get opportunity to create landing pages and optimize content with effective SEO strategies to attract traffic organically and generate leads through blogs, infographics, videos, etc.